Post by baypress on Apr 8, 2022 23:08:51 GMT
Jamaicans have been shying away from paying higher costs to access large entertainment events and parties since restrictions under the Disaster Risk Management Act were lifted.
This is the assessment of Dream Entertainment promoter Jermaine Brown, who says partygoers are flocking to smaller events.
The economic effects of the COVID-19 pandemic and the war in Ukraine have been blamed for Jamaicans being frugal with their spending.
Mr. Brown cited low to moderate crowds at "higher revenue events" versus more people flocking to cheaper events such as cooler fetes.
This has forced promoters to become more innovative in their offerings that will be cost effective for themselves and patrons.
"The inputs for events are so many, and the risk is so high that when the revenue is low, there's challenges for execution," Mr. Brown pointed out, adding that Dream Entertainment is working to ensure it finds creative and inclusive solutions this year.
The event promoter said the ISSA GraceKennedy Boys' and Girls' Athletics Championships under way at the National Stadium appears to have also been affected by the frugal spending bug and people being cautious about COVID-19.
"I was amazed yesterday to find that you could still get season tickets to purchase for Champs, and that's something that you never usually hear.... People that usually fly down for Champs probably wouldn't have because they said, 'Well I don't know if it's going to happen', so they wouldn't book that time," he reasoned.
But Mr. Brown, who was a guest Friday on TVJ's Smile Jamaica programme, said he is optimistic that there will be a turnaround in three months.
"Hopefully the curve will go up very quickly and by summer we should see more persons booking their times and coming to Jamaica for entertainment."
This is the assessment of Dream Entertainment promoter Jermaine Brown, who says partygoers are flocking to smaller events.
The economic effects of the COVID-19 pandemic and the war in Ukraine have been blamed for Jamaicans being frugal with their spending.
Mr. Brown cited low to moderate crowds at "higher revenue events" versus more people flocking to cheaper events such as cooler fetes.
This has forced promoters to become more innovative in their offerings that will be cost effective for themselves and patrons.
"The inputs for events are so many, and the risk is so high that when the revenue is low, there's challenges for execution," Mr. Brown pointed out, adding that Dream Entertainment is working to ensure it finds creative and inclusive solutions this year.
The event promoter said the ISSA GraceKennedy Boys' and Girls' Athletics Championships under way at the National Stadium appears to have also been affected by the frugal spending bug and people being cautious about COVID-19.
"I was amazed yesterday to find that you could still get season tickets to purchase for Champs, and that's something that you never usually hear.... People that usually fly down for Champs probably wouldn't have because they said, 'Well I don't know if it's going to happen', so they wouldn't book that time," he reasoned.
But Mr. Brown, who was a guest Friday on TVJ's Smile Jamaica programme, said he is optimistic that there will be a turnaround in three months.
"Hopefully the curve will go up very quickly and by summer we should see more persons booking their times and coming to Jamaica for entertainment."